Shopping in Florence

Shopping in Florence is a unique experience. The streets of the historic center are lined by luxury boutiques, craft shops, and local markets with an unusual mix of offerings that range from clothing to traditional crafts and gourmet products.
Like a true personal shopper, we are ready to accompany you on your shopping spree across Florence, through a wide range of shops in the historic center where you can discover high fashion, traditional crafts, and some hidden gems that can only be found in Florence.
Come shopping with us in Florence!
Luxury shopping
Via Tornabuoni is the Florentine temple to luxury fashion: here you will find Italian boutiques dedicated to high fashion designers such as Gucci, Ferragamo, Emilio Pucci, and Roberto Cavalli. Fun fact: they all happen to be Florentine designers. In addition to the Made in Italy brands, this area also houses major international brands such as Louis Vuitton, Chanel, and Dior for a truly authentic luxury shopping experience in Florence.
Single-brand shopping
Between Via del Corso, Piazza della Repubblica, and Via dei Calzaiuoli, you will be spoiled by the vast selection of Italian and international single-brand stores. You will also find large versions of the Coin and La Rinascente stores for a shopping experience that covers everything from beauty to clothing and from homeware to accessories.
Shopping for traditional Florentine products
Florentine Straw weaving, Florentine paper, handcrafted leather goods, and artistic perfumery. These are just some of the typical products perfected by Florentine craftsmanship that are worth purchasing. You cannot leave the city center shops without a Florentine straw hat, suitable for both men and women, still handmade as they have been for centuries, and don’t forget to buy some typical Florentine paper with characteristic Renaissance motifs that are perfect for wrapping gifts, decorating the house, or even for reviving the lost art of handwritten letters.
In the area of Piazza Santa Croce, you will find the artisans who transform fine Florentine leather into garments and accessories by hand, as well as perfumers who have created perfumes shaped into small works of art since the time of Caterina de’ Medici in the 16th century. Near Santa Maria Novella you will find the Officina Profumo Santa Maria Novella, where the Dominican friars have been producing essences, perfumes, soaps, and liqueurs since the 1200s.
Residence Hilda awaits you in the historic center of Florence, a stone’s throw from the best shops in the city. If you come to visit us in January, you will find fabulous sales for quality shopping at discounted prices!