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Taste 2024 Florence: Colors are served!

From 3 to 5 February 2024

From 3 to 5 February, will feature Taste 2024 Florence “Colors are served!”, the event organized by Pitti Immagine and dedicated to the world of food.

Preparations are already underway at the Fortezza da Basso to welcome the 640 exhibitors representing the best in Italian food farming excellence along with over 10 thousand expected visitors including both sector professionals and food enthusiasts.

Colors are the stars of Taste 2024

The Taste event, now in its 17th edition, has dedicated 2024 to colors, as seen in the title “Colors are served!”. Colors are essentially food for the eyes, and their presence at the table can enhance emotions and evoke memories, stimulating conviviality as well as inducing joy and serenity. Thus the ingredients of the Taste 2024 cuisine are transformed into colors that represent the flavors of the table: yellow, blue, red, and green, creating the exhibition itinerary of Taste, where you can discover unique Italian products of exceptional quality.

What to see at Taste 2024

Taste 2024 is divided into sections:

  • Taste Tour, where you can discover the world of food farming;
  • Taste Tool, dedicated to dining and kitchen accessories;
  • Taste Shop, where you can shop among the exhibitors’ products;
  • Taste Spirit, the new section dedicated to the Made in Italy excellence of gin, vermouth, and bitters.

The program also includes the usual in-depth meetings about food trends in the Taste Rings, while the Taste Talks present round tables on current issues for the food farming world.

Fuori di Taste: events in the historic city center

Finally, don’t forget to check out the “Fuori di Taste” activities, collateral events for Taste 2024 that take place among the most beautiful sites of Florence’s historic center. The program includes initiatives dedicated to gourmet cuisine and themed tastings featuring producers present at Taste. New this year: a theater performance dedicated to spaghetti and a reading of songs dedicated to cocktails.

How to reach Taste 2024

Reaching Taste 2024 from Hilda Residence is quick and easy: you can enjoy a 15-minute walk, or simply take the bus which stops 4 minutes from the residence and takes you directly to Fortezza da Basso in just 5 minutes. See where we are in Florence.

The complete Taste 2024 program is updated regularly.

We look forward to your visit to Taste 2024, check our availability and special offers here

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